Spark of Inspiration

I was catching up on the news last night. Yawning, as I saw clips for the same old political stuff. There has to be more news than this. Just as I was about to call it a night…

BINGO – A flash of light caught my eye. A video that was playing to the right of my computer screen.

Of course, I was curious to see the clip. I was immediately captivated by the sound of the tennis ball, seeing the young Federer hitting the ball to the older Federer back and forth, then realizing this advertisement was really on London’s Tower Bridge, no joke.

This was genius. If you don’t follow tennis, if you don’t know who Roger Federer was/is (like me), a view of the promo and you’re hooked to learn about him and watch the documentary coming June 20, 2024 on Amazon Prime, “Federer: Twelve Final Days.”

YES, I want to learn about Federer now. WHAT were those 12 final days?

I’d also like to learn more about the company that created this promo.

Wow – I’m still smiling! They got it right. I’m thinking of Federer!