Spark of Inspiration

There are many different Lemon & Ginger Herbal tea brands out there. While they might have the same Lemon/Ginger name each have distinct flavors. There is a brand I bought once, somewhere, can’t find it again called, “Teekanne,” a German brand. I really liked the flavor, but alas, no where to be found and on Amazon, expensive. I had to choose a brand that I can readily find at grocery store. After trying a few different brands, I settled on Twinings.

I noticed they changed their packaging. When I got home, decided to do a side/by/side to see what was different. It appears they wanted their brand/flavor/message to stand out. Makes sense, there are so many tea brands to choose from now.

They focused on a lot, ie Twinings est, 1706/London, 50 Value Pack, Enjoy Hot or Iced, 300 years of experience, Naturally Caffeine-Free and Helps Soothe Digestion.

I worked in advertising sales/marketing for quite a few years. I can only imagine how many iterations of the design, wording, along with upper management approvals took place BEFORE they received the “green light” to PRINT!

Oh, they added this note from the Master Blender.

My write up is complete. Now, it’s time to enjoy a cup of tea. Thank you Twinings!